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So theres nothing left to do but buy, right?
And Im about to tell you exactly why.
The Hero has one chomp delivery coupon code last chance to turn back, but instead he takes a deep breath and goes for.
But if you keep on scaring your audience into doing your bidding, two things will happen: a) theyll stop trusting you, and b) theyll start tuning you out.The jetway doors are about to close.An effing spinning top.When you shop at MSC, youll get the best of both worlds.First of all, after the first set of tests, those optimization optimizers at Crazy Egg wanted to see what else they could tweak to get more sales.So after hitting it big with their epically long page, they asked Copy Hackers to hack the shit out of their copy and come up with a way to provide the same meaningful message but with a shorter version of the page.Those businesses value the higher functional convenience of m versus.Our brains have evolved to empathize, remember, and make decisions as a result of hearing a story.Your copywriting even more. They stepped over the Threshold into the Belly of the Beast with you and looked to you for guidance.While other critters have built-in behavioral instincts to contribute to their survival, human create apple account with gift card beings are hard-wired to create narratives to navigate through life.Imagine using their testimonial on all of your copy.Element #4: The Stakes/Refusal of the Call (Nightmare Scenario) There has to be a consequence if your Hero fails to go on his quest.If an anthropologist in the distant future studies the marketing content on the internet the way weve studied the prehistoric paintings at Chauvet Cave, do you know what conclusion theyd come to?No, you guys, I didnt read that to my kid.
This is also where you begin to identify the trigger words that will breathe life into the story youre telling.
Im talking deeply personal inventory like: how does this person see him- or herself in relationship to the world?
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